{"id":11020,"date":"2015-04-17T14:59:26","date_gmt":"2015-04-17T05:59:26","guid":{"rendered":"http:\/\/column.gempartners.com\/?p=11020"},"modified":"2015-04-17T14:59:26","modified_gmt":"2015-04-17T05:59:26","slug":"11020","status":"publish","type":"post","link":"https:\/\/column.gempartners.com\/?p=11020","title":{"rendered":"Variety\u8a8c\u4e3b\u50ac\u300cThe Entertainment Marketing Summit\u300d\u30ec\u30dd\u30fc\u30c8"},"content":{"rendered":"<p class=\"youyaku\">\u30a2\u30e1\u30ea\u30ab\u306e\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u696d\u754c\u7d19\u300cVariety\u300d\u4e3b\u50ac\u3001\u6620\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u95a2\u4fc2\u8005\u5411\u3051\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u306e\u69d8\u5b50\u3092\u30ec\u30dd\u30fc\u30c8\u3057\u307e\u3059<\/a><\/p>\n<p class=\"cap\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2015\/04\/image600_20150417_041-1.png\" alt=\"image600_20150417_04\" width=\"600\" height=\"180\" class=\"aligncenter size-full wp-image-11075\" \/><\/p>\n<p>\u5148\u65e5\uff084\u670810\u65e5\uff09\u30ed\u30b5\u30f3\u30bc\u30eb\u30b9\u5e02\u5185\u3067\u958b\u50ac\u3055\u308c\u305f<a href=\"http:\/\/variety.com\/\" target=\"_blank\">Variety\u8a8c<\/a>\u4e3b\u50ac\u306e\u6620\u753b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u95a2\u4fc2\u8005\u306b\u5411\u3051\u305f\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\uff08MASSIVE\uff1aThe Entertainment Marketing Summit)\u306b\u53c2\u52a0\u3057\u3066\u304d\u307e\u3057\u305f\u3002<br \/>\n\u5185\u5bb9\u306f\u3001\u5e83\u544a\u4e3b\u3001\u30b9\u30bf\u30b8\u30aa\u3001\u653e\u9001\u5c40\u3001\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u65b0\u3057\u3044\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u306a\u3069\u306e\u9593\u3067\u306e\u30d3\u30b8\u30cd\u30b9\u53ca\u3073\u65b0\u3057\u3044\u30a2\u30a4\u30c7\u30a2\u306b\u7279\u5316\u3057\u3001\u5404\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306b\u3088\u3063\u3066\u6620\u50cf\u30a8\u30f3\u30bf\u30c6\u30a4\u30e1\u30f3\u30c8\u696d\u754c\u306b\u304a\u3051\u308b\u9769\u65b0\u7684\u306a\u30a2\u30a4\u30c7\u30a2\u3084\u6210\u529f\u4f8b\u306b\u3064\u3044\u3066\u767a\u8868\u30fb\u610f\u898b\u4ea4\u63db\u304c\u306a\u3055\u308c\u308b\u3053\u3068\u3092\u76ee\u7684\u306b\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<p class=\"cap\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2015\/04\/image600_20150417_03-1.png\" alt=\"image600_20150417_03\" width=\"600\" height=\"360\" class=\"aligncenter size-full wp-image-11051\" \/><\/p>\n<p>\u4e00\u65e5\u306e\u9593\u306b\u3001\u6620\u753b\u30d7\u30ed\u30c7\u30e5\u30fc\u30b5\u30fc\u3001\u30cf\u30ea\u30a6\u30c3\u30c9\u30e1\u30b8\u30e3\u30fc\u30b9\u30bf\u30b8\u30aa\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3001hulu\u3001Facebook\u7b49\u306e\u914d\u4fe1\u30fb\u30a6\u30a8\u30d6\u30e1\u30c7\u30a3\u30a2\u95a2\u4fc2\u8005\u3001\u65b0\u3057\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3092\u53ef\u80fd\u306b\u3059\u308bIT\u30d9\u30f3\u30c1\u30e3\u30fc\u95a2\u4fc2\u8005\u306a\u3069\u591a\u5c90\u306b\u308f\u305f\u308b\u65b9\u3005\u306b\u3088\u308b\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u53ca\u3073\u30d1\u30cd\u30eb\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3042\u308a\u307e\u3057\u305f\u3002\u5185\u5bb9\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u65b0\u3057\u3044\u6280\u8853\u3092\u6d3b\u7528\u3057\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u65bd\u7b56\u306e\u6210\u529f\u4f8b\u3068\u8ab2\u984c\u3001\u30d2\u30c3\u30c8\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3092\u4e3b\u8ef8\u306b\u30018\u3064\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u304c\u3042\u308a\u307e\u3057\u305f\u3002<br \/>\n\uff08\u8a73\u7d30\u30a2\u30b8\u30a7\u30f3\u30c0\u306f\u3053\u3061\u3089 http:\/\/events.variety.com\/massive-agenda\/\uff09<br \/>\n\u305d\u306e\u4e2d\u3067\u7e70\u308a\u8fd4\u3055\u308c\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u3057\u3066\u7279\u306b\u5370\u8c61\u306b\u6b8b\u3063\u305f\u306e\u306f\u3001<\/p>\n<p class=\"kakomi\"><b>Digital marketing<br \/>Multi-cultural marketing<br \/>Millennials<\/b><\/p>\n<p>\u306e3\u3064\u3067\u3059\u3002<\/p>\n<p class=\"midashi\">Digital marketing\u306b\u3064\u3044\u3066<\/p>\n<p>\u307b\u3068\u3093\u3069\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u304c\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304b\u304b\u308f\u308b\u5185\u5bb9\u3067\u3001\u30d1\u30cd\u30e9\u30fc\u306b\u306f\u65e5\u672c\u3067\u3082\u304a\u306a\u3058\u307f\u306e<b>Facebook<\/b>\u3060\u3051\u3067\u306a\u304f\u3001<b>Pinterest<\/b>\u3001<b>Tumblr<\/b>\u304b\u3089\u3082\u30d1\u30cd\u30e9\u30fc\u304c\u3044\u307e\u3057\u305f\u3002<b>YouTuber<\/b>\uff08\u30e6\u30fc\u30c1\u30e5\u30fc\u30d0\u30fc\uff09\u304c\u3044\u304b\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u529b\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3001\u305d\u308c\u3092\u3069\u3046\u751f\u304b\u3059\u304b\u3001\u305d\u3057\u3066\u52d5\u753b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u95a2\u3059\u308b\u6210\u529f\u4f8b\u306a\u3069\u3092\u30c6\u30fc\u30de\u306b\u3057\u305f\u30d7\u30ec\u30bc\u30f3\u3082\u6570\u591a\u304f\u3042\u308a\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u73fe\u6642\u70b9\u3067\u3082\u65e5\u672c\u3067\u306f\u3042\u307e\u308a\u6d78\u900f\u3057\u3066\u3044\u306a\u3044<b>Snapchat<\/b>\u306b\u3064\u3044\u3066\u3082\u4f55\u5ea6\u3082\u8a00\u53ca\u304c\u3042\u308a\u307e\u3057\u305f\u3002<br \/>\nDigital marketing\u306f\u65e5\u672c\u306e\u6620\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3082\u671f\u5f85\u304c\u9ad8\u3044\u30c6\u30fc\u30de\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u30e1\u30c7\u30a3\u30a2\u74b0\u5883\u304c\u7570\u306a\u308b\u3053\u3068\u3082\u3042\u3063\u3066\u3001\u30a2\u30e1\u30ea\u30ab\u3067\u306f\u65e5\u672c\u3088\u308a\u3082\u591a\u5f69\u306a\u30e1\u30c7\u30a3\u30a2\u304c\u6620\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u5b9f\u8df5\u7684\u306b\u6d3b\u7528\u3055\u308c\u3001\u52b9\u679c\u3092\u51fa\u3057\u3066\u3044\u308b\u69d8\u5b50\u304c\u3046\u304b\u304c\u3048\u307e\u3057\u305f\u3002<\/p>\n<p class=\"cap\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2015\/04\/image600_20150417_02-1.png\" alt=\"image600_20150417_02\" width=\"600\" height=\"163\" class=\"aligncenter size-full wp-image-11032\" \/><\/p>\n<p class=\"midashi\">Multi-cultural marketing\u306b\u3064\u3044\u3066<\/p>\n<p>Multi-cultural marketing\u306b\u95a2\u3057\u3066\u306f\u3001\u7279\u306b\u300eFurious 7\u300f\uff08\u90a6\u984c\u300e\u30ef\u30a4\u30eb\u30c9\u30fb\u30b9\u30d4\u30fc\u30c9 SKY MISSION\u300f\uff09\u306e\u30d2\u30c3\u30c8\u3082\u3042\u3063\u3066\u3001\u69d8\u3005\u306a\u30d0\u30c3\u30af\u30b0\u30e9\u30f3\u30c9\u306e\u4eba\u7a2e\u30fb\u30ab\u30eb\u30c1\u30e3\u30fc\u306e\u30ad\u30e3\u30b9\u30c8\u3092\u30e1\u30a4\u30f3\u306b\u3057\u305f\u4f5c\u54c1\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4ed5\u65b9\u306b\u3064\u3044\u3066\u3082\u591a\u304f\u306e\u6642\u9593\u304c\u5272\u304b\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u6d77\u5916\u30c9\u30e9\u30de\u306e\u300eEmpire\u300f\uff08\u90a6\u984c\u300eEmpire \u6210\u529f\u306e\u4ee3\u511f\u300f\uff09\u304c\u3053\u306e\u6570\u5e74\u3067\u6700\u9ad8\u306e\u8996\u8074\u7387\u3060\u3063\u305f\u3053\u3068\u306b\u3082\u4f55\u5ea6\u3082\u89e6\u308c\u3066\u3044\u307e\u3057\u305f\u3002<br \/>\n\u65e5\u672c\u306e\u4e2d\u3060\u3051\u3092\u898b\u3066\u3044\u308b\u3046\u3048\u3067\u306f\u306a\u304b\u306a\u304b\u5b9f\u611f\u306e\u308f\u304b\u306a\u3044\u30c6\u30fc\u30de\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u30a2\u30e1\u30ea\u30ab\u3068\u65e5\u672c\u306e\u30d2\u30c3\u30c8\u306e\u4ed5\u65b9\u306e\u9055\u3044\u3092\u5206\u6790\u3059\u308b\u4e0a\u3067\u306e\u30d2\u30f3\u30c8\u306b\u306a\u308a\u305d\u3046\u3067\u3059\u3002<\/p>\n<p class=\"midashi\">Millennials\u306b\u3064\u3044\u3066<\/p>\n<p>\u6700\u5f8c\u306eMillennials\u3068\u306f\u30011980\u5e74\u4ee3\u304b\u308990\u5e74\u4ee3\u306a\u3044\u30572000\u5e74\u4ee3\u751f\u307e\u308c\u306e\u5e7c\u5c11\u671f\u304b\u3089\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304c\u666e\u53ca\u3057\u3066\u3044\u3066\u30c7\u30b8\u30bf\u30eb\u5316\u3055\u308c\u305f\u751f\u6d3b\u306b\u6163\u308c\u305f\u4e16\u4ee3\u306e\u3053\u3068\u3067\u3059\u304c\u3001\u3053\u308c\u306b\u95a2\u3057\u3066\u3082\u591a\u304f\u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u3082\u8a00\u53ca\u304c\u3042\u308a\u307e\u3057\u305f\u3002Digital marketing\u306e\u91cd\u8981\u6027\u3068\u88cf\u8868\u306e\u30c6\u30fc\u30de\u3068\u3044\u3046\u3053\u3068\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002<br \/>\n\u300c\u3069\u3046\u82e5\u8005\u306e\u5fc3\u3092\u3064\u304b\u3080\u306e\u304b\u300d\u3068\u3044\u3046\u3001\u3069\u3093\u306a\u6d88\u8cbb\u8ca1\u306b\u304a\u3044\u3066\u3082\u5171\u901a\u306e\u30c6\u30fc\u30de\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u30a2\u30e1\u30ea\u30ab\u306b\u304a\u3044\u3066\u306f\u65e5\u672c\u3088\u308a\u3082\u3053\u306e\u8ab2\u984c\u306e\u30a4\u30f3\u30d1\u30af\u30c8\u304c\u5927\u304d\u3044\u3068\u611f\u3058\u307e\u3057\u305f\u3002\u3068\u3044\u3046\u306e\u306f\u3001\u65e5\u672c\u3068\u30a2\u30e1\u30ea\u30ab\u306e\u4eba\u53e3\u69cb\u9020\u306e\u9055\u3044\u3067\u3059\u3002\u4ee5\u4e0b\u306f\u56fd\u9023\u767a\u8868\u306e2015\u5e74\u306e\u4eba\u53e3\u63a8\u8a08\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u65e5\u672c\u3001\u30a2\u30e1\u30ea\u30ab\u3001\u4e16\u754c\u306e\u4eba\u53e3\u69cb\u9020\u3092\u6574\u7406\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<p class=\"cap\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2015\/04\/image600_20150417-1.png\" alt=\"\u4e16\u754c\u306e\u4eba\u53e3\u30d4\u30e9\u30df\u30c3\u30c9\uff082015\uff09\" width=\"600\" height=\"650\" class=\"aligncenter size-full wp-image-11021\" \/><\/p>\n<p>\u65e5\u672c\u306f\u58fa\u578b\u3001\u30a2\u30e1\u30ea\u30ab\u306f\u91e3\u9418\u578b\u3001\u4e16\u754c\u306f\u30d4\u30e9\u30df\u30c3\u30c9\u578b\u3067\u3059\u304c\u3001\u4e16\u4ee3\u3054\u3068\u306b\u5185\u8a33\u3092\u307f\u308b\u3068\u3001\u65e5\u672c\u306e\u4eba\u53e3\u306b\u304a\u3044\u3066\u300124\u6b73\u4ee5\u4e0b\u304c\u5360\u3081\u308b\u5272\u5408\u306f22\uff05\u3067\u3059\u304c\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u5834\u5408\u306f\u300133%\u3002\u4e00\u65b9\u306750\u6b73\u4ee5\u4e0a\u306e\u5834\u5408\u306f\u3001\u65e5\u672c\u306f45\uff05\u3001\u30a2\u30e1\u30ea\u30ab\u306f34\uff05\u3002\u3055\u3089\u306b60\u6b73\u4ee5\u4e0a\u306b\u3064\u3044\u3066\u3044\u3048\u3070\u3001\u65e5\u672c\u306f33%\u3001\u30a2\u30e1\u30ea\u30ab\u306f21%\u3002<br \/>\n\u3053\u3046\u3057\u3066\u307f\u308b\u3068\u4eba\u53e3\u69cb\u6210\u306e\u9055\u3044\u304c\u660e\u3089\u304b\u3067\u3059\u304c\u3001\u4f8b\u3048\u3070\u3001\u30a2\u30e1\u30ea\u30ab\u3067\u306e24\u6b73\u4ee5\u4e0b\u306e\u5360\u3081\u308b\u5272\u5408\u3068\u65e5\u672c\u306e60\u6b73\u4ee5\u4e0a\u304c\u5360\u3081\u308b\u5272\u5408\u306f\u540c\u3058\u3067\u3059\u3002<br \/>\n\u65e5\u672c\u306b\u304a\u3044\u3066\u3082\u672a\u6765\u306e\u6620\u753b\u9451\u8cde\u8005\u4eba\u53e3\u306e\u3053\u3068\u3092\u8003\u3048\u308c\u3070\u82e5\u8005\u306e\u78ba\u4fdd\u306f\u5927\u4e8b\u306a\u30c6\u30fc\u30de\u3067\u3059\u304c\u3001\u4eba\u53e3\u69cb\u9020\u3092\u8003\u3048\u308c\u3070\u672c\u6c17\u3067\u30b7\u30cb\u30a2\u3092\u72d9\u3063\u3066\u5e02\u5834\u3092\u958b\u62d3\u3057\u3066\u3044\u304f\u3053\u3068\u306b\u3082\u5927\u304d\u306a\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u304c\u3042\u308a\u307e\u3059\u3002<br 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